[red] overwhelming or inviting?

It is no secret that I adore colorful accents in interiors. However, there is one color that I have really never totally embraced and that is red. I always just thought it was a little too bold but lately I have seen it used in some ways that are more warm than overwhelming.







(via cookie,design*sponge, desire to inspire, gaelle le boullicaut, william waldron,tim clinch, living etc)
What are your thoughts on this bold color?